By this time of year, everyone’s inbox is full to the brim
with invitations to attend industry events. Old conferences come round once
more, perhaps with a different brand or twist, while new ones pop up. In
parallel, you could probably ‘attend’ an industry webcast every day of the week. Where the presentations are sales pitches or high-level
repetition of industry issues, with no real answers, that’s when everyone turns
to their personal devices and checks their emails – it is a fraught business
holding an audience’s attention nowadays.
