IBS Intelligence is the definitive source of news, analysis and thought leadership relating to global banking and financial technology markets. We cover what is really going on – the good, the bad, the lessons, the mistakes and the masterstrokes, with no advertorial or marketing hype. IBS Intelligence Blog is an excellent outlet to voice opinions, views and share ideas about all things fintech, and editorial contributions are welcome!
Showing posts with label android. Show all posts
Showing posts with label android. Show all posts
Wednesday, 20 July 2016
Gotta Catch ‘em All: Pokémon Go and the Banking Industry
If you had told us that you had never heard of Pokémon Go, especially after the month and a half the new application from Nintendo has had, we at IBS Journal wouldn’t believe you. The alternative reality game has had children and adults alike enraptured, following their phones around outside hoping to catch elusive Pokémon at local landmarks.
Explosive would be the right word to describe just how much of a phenomenon Pokémon Go has become overnight. Not only has it been downloaded in record numbers, but it is being used more often per day than the most popular apps of all time. The app almost has as many daily users as Twitter and the search term “Pokémon Go” and its derivatives have overtaken the most entrenched top Google searches, including those for pornography.
