Showing posts with label adwords. Show all posts
Showing posts with label adwords. Show all posts

Wednesday, 1 June 2016

Is Google right to single out the payday lending industry with its adword ban?

Google famously included ‘do no evil’ in its original mission statement published in 2004, a bold claim that has caused continuous debate. In 2015, it decided to drop the motto from its code of conduct in favour of ‘do the right thing.’ While this new wording is a little more open to interpretation, it shows that there’s still a place for sound business ethics in the increasingly powerful, more profitable Google.

Recently, Google has turned its attention to payday loan providers, announcing that, from 13 July 2016, there will be a complete ban on all Google ads promoting loans that have to be repaid within 60 days. In the US, the ban extends to loans with an APR of 36% or higher.